NOW

 

 

An exhibition by Janjaap Ruijssenaars & Maurice Käss
March 7 – April 18, 2026 | Dead End Gallery, Amsterdam

The Amsterdam based Dead End Gallery presents a remarkable exhibition featuring works where technology, philosophy, and photography intersect.



One moment. A single moment. Everywhere.
As you read these words, somewhere a child is being born. Someone is falling asleep. An idea is taking shape. A downpour is erupting over Nairobi. A relationship is ending.
All of that is happening now. Not later, not just before, not someday but now!
NOW is an exhibition about simultaneity!
Can you feel and understand something at the same time?
Is it possible to capture multiple realities in a single image without placing them side by side?

 

Can you visualize the now?

 

 One shutter, two lenses
Architect Janjaap Ruijssenaars began a photographic experiment in 2010. He built a hybrid camera with two lenses and one shutter button. What he captured were urban moments: a boy on a bike, sharply in focus and simultaneously tiny in the distance, seventy meters away.


Near and far in a single click.
But the image remained linear. The eye kept switching. Time stayed divided.


Only years later, with the arrival of AI as a visual language, did it become clear: simultaneity is something you feel when incompatible events converge in a shared space.


Not side by side, but on the same stage.
Not a collage, but a cohesion.


Awareness

 

Crucial Discovery
Together with photographer Brenda de Vries, who began experimenting with AI, the first images emerged in which worlds converged. Her crucial discovery: believability only arises when different realities are not shown as separate fragments, but as one shared situation.
The result: an African school class and Burning Man partygoers together on the same sandy plain. Not as a joke. Not as an illusion. But as reality.

 

Believability
Landscape designer and artist Maurice Käss then entered into a dialogue with Janjaap. Subjects, locations, and angles were endlessly discussed, tested, and discarded. Photography remained essential, not as documentation, but as a building block: elements from real photos are so intricately woven into the images that it becomes impossible to see where one ends and the other begins.
Maurice worked like a craftsman: he used AI as a tool, while reality and believability remained the standard. The boundaries between real and generated blur so far that you forget what you're looking at and simply experience it.

 

Practical Information
From Saturday, March 7, 2026 through Saturday, April 18, 2026
Dead End Gallery, Vinkenstraat 71, Amsterdam
Opening hours: Wed to Sat, 13:00 - 18:00
Website: https://deadendgallery.com/NOW/
Email: ai@deadendgallery.com
Phone: ?6 336 7777 3 (Constant Brinkman, Dead End Gallery)